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TIKTOK INFLUENCER UGC

29 September - 29 October 2021

Project Name

#FoldLikeAGalaxyFlip

Objective

Harness the power of participation via influencers to drive brand reappraisal with Gen Z.

6x TikTok influencers posted their interpretation of the #FoldLikeAGalaxyFlip challenge on their personal TikTok feeds. They called on their viewers to participate in the challenge to drive User Generated Content (UGC).

Tactic

TikTok is the latest social media platform to captivate Gen Z. We leveraged the top TikTok content creators to engage this audience in order to drive brand re-appraisal.

Rationale

Audience

Gen Z.

Results

Key campaign wins:

  • +94% total reach above benchmark (attributed to quality content)

  • +30% total video views above benchmark

  • +75% total UGC above benchmark

  • ​

  • Social - 9x16 inc bespoke music track

Creative

CREATIVE

TikTok creative
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