TIKTOK INFLUENCER UGC
15 June - 31 October 2019
Project Name
#SponsoredPost
Objective
Drive Samsung Galaxy brand desire and active consideration of Galaxy A Series with Gen Z.
Recruited 5 TikTok influencers to shamelessly promote Galaxy A Series in an over the top overt manner to play on our #SponsoredPost concept. We amplified the competition via Junkee to drive additional UGC.
Tactic
We wanted to show young Australians that our Samsung Galaxy brand and A Series is "cool" and worth considering. The most effective (and efficient) way to achieve this is to leverage the social credibility of influencers.
Rationale
Audience
Millennials + Gen Z.
Results
The TikTok x Junkee hashtag challenge achieved 21.5 million views in its first week of being live, and received a total of 12,000 entries.
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Social - Thumb stopping content across 5 influencers seeded across
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Native articles - Junkee article to drive awareness of the TikTok challenge
Creative
CREATIVE
