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GALAXY VIEW
April 2016
Project Name
Galaxy View Local Launch Campaign
Objective
Build a new category, launching Galaxy View in the Australian market, creating a need and driving awareness with selected markets.
Create consumer need and desire through driving new usage scenarios via targeted communications through owned, paid and partner channels. Leverage HQ assets and adapt to align to local strategy.
Tactic
Targeted comms leveraging digital channels and HQ content due to new product offering and limited budgets.
Rationale
Audience
Couples (aged 40+) with children who own a Samsung TV and/or smartphone and who enjoy watching video content.
Results
Results cannot be located due to the campaign period.
Creative
CREATIVE
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Galaxy View
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