2019
Project Name
Post-purchase - Galaxy Note10
Objective
Increase Retention and Proud To Own (PTO) amongst Samsung Galaxy Note10 owners.
Created a post-purchase brand experience across multiple touchpoints that added delight and reduced customer tensions during onboarding, encouraging
customers to become loyalists and brand advocates.
Tactic
When customers have positive product experiences, they are more likely to re-purchase and advocate for the brand.
The channel mix was selected based on our ability to target the right audience, addressing the right pain points, at the right time, with a variety of content formats.
Rationale
Audience
Galaxy Note10 customers
Results
Results could not be located, but given the formats and channels had been refined since Galaxy S10, I assume the results were on-par or better.
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Social
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YouTube
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Email
Creative
CREATIVE
