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1 November - 30 November 2021
Project Name
Z Flip Pocket Denim
Objective
Improve brand desire of Samsung Galaxy, and increase active consideration of Galaxy Z Flip3.
Social and earned led idea where we partnered with beloved jeans brand, Dr Denim, releasing "Z Flip Pocket Denim", a limited edition run of jeans celebrating the unique folding form factor and compact nature of Galaxy Z Flip3.
Tactic
Appeal to premium female audiences via the fashion vertical.
Rationale
Audience
Mass - 25-54 with a growth focus on Gen Z & Millennial females
Results
The results are unavailable, as I left the business before the results became available.
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Social - 1x1 and 9x16 across Instagram and Face
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YouTube - 16x9
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OOH - Small format
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Press release
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Sponsored content
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Influencers
Creative
CREATIVE
Fashion Partnership
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