December 2014
Project Name
Telstra Perth Fashion Festival
Objective
Increase Samsung Galaxy brand desire and active consideration of the Galaxy product range.
Partner with Telstra to sponsor the 2014 Perth Fashion Festival. As an exciting world class event showcasing the best of Australia’s swim and resort wear collections, we set out to align the Samsung Galaxy brand with the fashion vertical in order to engage new audiences.
Tactic
Young females perceive Samsung as male and techy. So we set out to appeal to them through the fashion vertical in order to shift brand perceptions and encourage product trial.
Rationale
Audience
Young females interested in fashion.
Results
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Impressions: 550
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Demonstrations: 40
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Number of Instaprint photos printed: 331+
Summer inspired activation that was placed at the heart of the festival, with Samsung Galaxy products on display as well as collateral and a camera demonstration activity.
Creative
CREATIVE
