September 2021
Project Name
Snapchat AR Shoppable Experience
Objective
Drive awareness and active consideration of Galaxy products.
Created a fully immersive digital shopping experience, from product introduction and trial through to purchase, that could be accessed anywhere via the Snapchat camera.
Tactic
AR shopping and try-on represents the future of retail here in Australia and globally, especially amidst the COVID-19 pandemic.
In previous activity, we saw great traction and success working with Snapchat, particularly when targeting Australia’s hard-to-reach Gen Z and Millennial audiences.
Rationale
Audience
Gen Z and Millennials
Results
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Reached over 1.03m Snapchatters with the AR Lens
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27s average play time, significantly above the 12s-20s average
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Over 65.5k shares, with the lens being shared with friends and family for an earned reach of 91.7K
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3.22k saves of the lens experience for later use
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Over 6.7k swipe ups onto Samsung dotcom from the lens with an average screen time on the Galaxy Z Flip3 product page of 6.22s
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Social - 9x16 videos across Snapchat
Creative
CREATIVE
