12 October - 30 November 2021
Project Name
Rule Benders
Objective
Drive Samsung Galaxy brand reappraisal and active consideration of Galaxy Z Fold3 and Z Flip3.
Developed a podcast series in order to natively integrate the brand DNA into the stories. Then peppered branded audio ads throughout the episodes to promote our products. Further promoted the series via social media and earned.
Tactic
Podcast advertising is a relatively new media format and provides “meaningful reach at scale” by allowing advertisers to tap into highly engaged audiences based on passion point.
Rationale
Audience
Mass. Podcast listeners across a variety of genres distributed by the Acast network.
Results
Pending - due Dec 2021
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Social - 1x1 and 9x16 - Brand led and influencer
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Audio - varied lengths and types. Scripted and conversational
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Earned - trade press release
Creative
CREATIVE
