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2020 TOKYO OLYMPICS
23 July - 5 September 2021
Project Name
2020 Tokyo Olympics x Influencer campaign
Objective
Drive Samsung Galaxy brand love.
Elevate brand through our global Olympics sponsorship and high-profile Olympians by telling a compelling story around how science and art combine to enable Samsung and Optus to support our Olympians without being in Tokyo.
Tactic
Olympics - Australians love sport, and have a deep love for the Olympics. We leveraged our global sponsorship to align to this key cultural moment.
Influencers - people trust those they look up to, more so than brands. It made sense to partner with key Olympians to bring this idea to life to make it more authentic.
Rationale
Audience
Mass - Upgraders and Switchers
Results
Full results are pending.
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Social
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YouTube
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Editorial
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Dotcom
Creative
CREATIVE
2020 Tokyo Olympics
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